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Valid for Sitecore 7.2, 7.1, 7.0
Marketing Operations Cookbook

Audience: Marketers.

Instructions for marketers and content authors who work with Sitecore. This guide contains step by step instructions on the key tasks involved in setting up and configuring Sitecore Analytics on your website. The subjects covered include creating profile cards and assigning them to content items, setting up goals, campaigns, and events, as well defining personalization rules and assigning them to content items.

Click the respective link to download the PDF version of the document.

Sitecore CMS 7.2:

Sitecore CMS 7.0 or later: