---
title: "Tracking data"
slug: "tracking-data"
abstract: "Describes tracking data in UTM parameters when using direct HTTP requests (Sitecore CDP Stream API)."
---
# Tracking data

You can capture tracking data in the form of [Urchin Tracking Module (UTM) parameters](https://en.wikipedia.org/wiki/UTM_parameters) when you send a VIEW event. The VIEW event is the only event type you can use to capture tracking data.

Example 33. A URL containing UTM parameters

```http
https://myretailsite.com?utm_source=newsletter&utm_medium=email&utm_campaign=summer_sale&utm_term=running+shoes

```

Example 34. VIEW event object with UTM parameters included

```json
{
    "channel": "MOBILE_APP",
    "type": "VIEW",
    "language": "EN",
    "currency": "EUR",
    "page": "home",
    "pos": "myretailsite/ireland",
    "browser_id": "a38b230c-11eb-4cf9-8d5d-274e9f344925​",
    "utm_source": "newsletter",
    "utm_medium": "email",
    "utm_campaign": "summer_sale",
    "utm_term": "running shoes"
}

```