Introduction to Sitecore CDP 2.0 data model

Abstract

Provides an introduction to Sitecore CDP 2.0 data model and describes integration options (Data model 2.0).

Sitecore CDP ingests, connects, and activates all your data across your full technology stack to power decisioning, experimentation, and personalization.

Sitecore CDP uses the Boxever™ Javascript Library, (boxever.js), to help organizations quickly integrate and capture fast flowing, high velocity behavioral data that enables real-time personalization on a website.

To understand the various integration options and recommended approach, it is important to familiarize yourself with the following terms:

  • Tags - a snippet of JavaScript code that digital marketer vendors require their customers to integrate into their web and mobile sites. Tags collect visitors' behavioral information as they proceed through the booking flow. These tags are also used to support certain functionality, such as personalized advertising and product recommendations.

  • Tag Management System (TMS) - provides a way to efficiently manage the implementation of digital marketing technology solutions. A TMS enables the inclusion of tags into a website without having to do large backend integrations.

  • Data layer - a safe, reliable, and low-maintenance structure that allows you to share information from your website and mobile applications to other applications, such as Sitecore CDP. Commonly referred to as a Universal Data Object (UDO), a data layer is written in the JavaScript programming language. A data layer is the ideal method for sharing information because it greatly reduces the risk of your data integrity being compromised. For example, if you scraped the transactional data from the markup instead of using a data layer, and then you change an HTML element, you could compromise data integrity by directly editing the original source. However, if you store the data in a data layer with no link to the presentation layer, you significantly reduce the risk of making unexpected changes.

User documentation for Sitecore CDP is also available.