Send a VIEW event to the Sitecore CDP

Abstract

Provides the required attributes and a JSON example of how to send a VIEW event to the Sitecore CDP (Data model 2.1).

We recommend that you send a VIEW event as the first event that you send and validate. The VIEW event is a simple but important event, because it captures the guest's action of viewing a page. You must capture VIEW events on all pages where you want to track guest behavior.

The following are typical pages where we recommend that you capture the VIEW event:

Home
Search results
Product description
Payment
Confirmation
Promotional offers

On any tagged page, your website sends a VIEW event when a user lands on the page and it fully loads.

To send a VIEW event, use the following attributes:

Attribute	Type	Description	Example(s)	Required/optional
`channel`	string	The channel captured on each page the guest visited.	`"WEB", "MOBILE_WEB", "MOBILE_APP"`	Required
`type`	string (uppercase)	The type of event.	`"VIEW"`	Required
`language`	string (2 letter ISO 639 language code)	The language captured on each page the guest visited.	`"EN", "FR", "DE"`	Required
`currency`	string (3 letter ISO 4217)	The type of currency.	`"EUR", "USD", "GBP"`	Required
`page`	string	The name of the web page the guest visited.	`"home page", "search page" "/home", "/confirm"`	Required
`pos`	string	The point of sale (storefront) captured on each page the guest visited.	`"retailsite123.com", "myretailesite456.com"`	Required
`browser_id`	string (UUID)	The ID of a browser generated by Sitecore CDP.	`"56860bff-94ba-4d84-aa37-2b5a83d5411b"`	Required

The following JSON example shows how to send a VIEW event.

{
    "channel": "WEB",
    "type": "VIEW",
    "language": "EN",
    "currency": "EUR",
    "page": "home page",
    "pos": "retailsite.com",
    "browser_id": "56860bff-94ba-4d84-aa37-2b5a83d5411b"
}