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Using the Sitecore CDP flow execution REST API

Abstract

Provides an overview of Sitecore CDP flow execution service (Data model 2.1).

You can use the flow execution service to run a flow for an interactive experiment over any web-based or mobile application, so you can personalize dynamic offers or content in real-time. For example, you can nudge the guest onto the next page or encourage them to add a product to their cart or order.

Characteristics of the flow execution service:

  • Facilitates personalization in interactive experiments.

  • Invokes real-time responses.

  • Supports using decision models in interactive experiments to return the next best offer or action.