--- title: "Glossary" slug: "glossary" abstract: "A basic glossary of terms and concepts in Sitecore CDP." --- # Glossary This topic explains general concepts and terms used within Sitecore CDP. ### Glossary abandoned cart[^id27940] Occurs when a guest adds items to their online shopping cart but leaves the site before completing the purchase. audience export[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4644a94f53] A feature that lets you [export audiences](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html "Audience export") built from a segment for use outside of Sitecore CDP, such as in social media platforms or email marketing apps. batch segmentation[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4647bf00f2] A feature that enables you to [query and build custom segments](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/introduction-to-batch-segmentation.html "Introduction to batch segmentation") at scale using any attributes that your organization passes to Sitecore CDP, for targeting specific guests. browser ID[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46557f02ca] (BID) A unique identifier associated with a guest's web browser, used in sessionization and for identifying guests in Sitecore CDP. Code Assistant[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4657ee3693] An [AI-powered tool](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/ai-in-cdp/code-assistant.html "Code Assistant") in CDP that understands natural language prompts and responds with JavaScript code tailored to features like audience export, conditions, and session traits. connection[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4675b69f40] A [configuration](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center/connections.html "Connections") in the Developer center that defines how to connect and authenticate to an external API or integration tool. consumer[^id27974] In the context of orders, [a person who is listed as traveling or consuming a product or service](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). contact[^id27969] In the context of orders, [the person who owns the order](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). conversion[^id27985] An action a guest takes, such as making a purchase, completing a form, viewing a page, or clicking a button. conversion rate[^id27989] The percentage of guests who complete a conversion on a site or an app, calculated as the number of conversions divided by the total number of guests. cookie domain[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46793c44a9] The domain name (such as `.myretailsite.com`) specified in the Sitecore CDP settings for which Sitecore CDP [cookies](https://doc.sitecore.com/personalize/en/developers/api/en/cookies.html) are set. Matches the domain in the guest's web browser address bar. customer[^id27993] A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with sufficient identifying information, such as order details, a profile sign-up, or a newsletter opt-in. data browser[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a467d9adef5] A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/use-the-data-browser-feature.html "Use the data browser feature") in Sitecore CDP that enables users to view their organization’s data, displaying fields and their values to see data availability, unique counts, data types, and value distributions. data extension[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468370f769] Optional, [additional information](https://doc.sitecore.com/personalize/en/developers/api/before-you-start-sending-data.html) captured about guests or orders, such as loyalty program details or data from a CRM system. data lake[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a467f19524e] The underlying [storage repository](https://doc.sitecore.com/cdp/en/developers/api/data-lake-export-service.html) where Sitecore CDP stores raw and processed customer data, accessible for detailed analytics and export. debug mode[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4680591b54] A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/use-debug-mode-in-sitecore-cdp.html "Use debug mode in Sitecore CDP") in Sitecore CDP that, when enabled via a feature flag, allows users to view underlying data in table or JSON format on certain screens for troubleshooting and detailed inspection. delta export[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46817ab1f7] A type of audience export where the first export is a full dataset, and subsequent exports only contain data for guests who have been added to or removed from the segment since the previous run. developer center[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468913bfca] An [area](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center.html "Developer center") in Sitecore CDP designed for developers to extend its functionality by managing entities like conditions, connections, and API keys. event[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46853afe75] An instance of behavioral data, such as a page view, button click, or item added to a cart. [Events](https://doc.sitecore.com/personalize/en/developers/api/en/sending-events.html) help CDP users understand guest interactions. event type[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468e0049f5] A classification for an event, such as VIEW, ADD, PURCHASE, or custom types defined by the organization. Event types indicate the nature of the guest interaction. event viewer[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46916ccc7d] A [screen](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/debug-a-guest-event-in-sitecore-cdp.html "Debug a guest event in Sitecore CDP") in Sitecore CDP that displays a table of events for a selected guest and details of each event, used for debugging purposes. full export[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468643aa9c] A type of audience export that contains the entire audience defined by a segment at the time the export is run. Gensights[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4687ead9c0] An AI-powered [dashboard](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/dashboards-in-sitecore-cdp/gensights-dashboard.html "Gensights dashboard") that analyzes trends, user behavior, and performance metrics from Sitecore CDP dashboards and transforms complex data into clear, natural-language summaries and recommendations. guest[^id28050] [Any person who interacts with your organization's brand](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP"), regardless of whether they are identified. guest context service[^id28055] A Sitecore CDP service that provides real-time guest data for use in [programmable decisions](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/managing-programmable-decisions.html) and [real-time audiences](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/conditions.html). See [data limits in decisioning](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/understanding-data-limits-in-decisioning-and-conditions.html). guest profile[^id28062] A [guest record](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp.html "View a guest profile in Sitecore CDP") in Sitecore CDP that contains relevant transactional and behavioral data collected across various digital touchpoints, with or without personally identifiable information (PII). guest reference[^id28067] A [unique identifier](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/view-a-guest-reference-in-sitecore-cdp.html "View a guest reference in Sitecore CDP") assigned to a guest. guest type[^id28072] A [classification based on the identity status of a guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") interacting with your organization's brand. The three levels of identity are *Customer*, *Traveller*, and *Visitor*. Not all organizations use the *Traveller* guest type. identity resolution[^id28081] The [process](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/understanding-identity-resolution-in-sitecore-personalize.html) of matching a guest to an existing guest profile using personally identifiable information (PII) or custom identity rules. identity rule[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a469cae7401] A configurable rule in Sitecore CDP that defines the criteria (such as a matching email address or CRM ID) used to identify and link guest data. Identity rules are used in [identity resolution](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp/understanding-identity-resolution-in-sitecore-cdp.html "Understanding identity resolution in Sitecore CDP"). order[^id28091] A collection of order items added to a shopping cart. See [transactional data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). order item[^id28096] A tangible item or a service with a price and unique attributes. When added to a shopping cart, the order item becomes part of an order. See [transactional data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). personally identifiable information[^id28101] (PII) [Personal data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp/examples-of-identity-rules-using-personal-data.html "Examples of identity rules using personal data") containing enough information to identify a guest. point of sale[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46a7c27c94] (POS) A specific [storefront](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-sitecore-cdp-system-settings/manage-a-point-of-sale.html "Manage a point of sale") where your organization sells products, such as a website for a particular country or brand. profile traits[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46cb94d99f] Out-of-the-box, calculated [attributes](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/profile-traits.html "Profile traits") that represent a customer's historical activity, such as average order value, total spend, or most purchased product. segments[^id28118] A [group of guests](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/introduction-to-batch-segmentation.html "Introduction to batch segmentation") with similar characteristics, such as demographics, user behaviors, or transactional history. Segments can be used to [export audiences](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html "Audience export"). session[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46bcbaf927] A group of events occurring on a specific channel (such as on the web or in a mobile app) over a defined period, representing a continuous interaction by a guest with a brand. sessionization[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46c1daffdf] The process of grouping individual events into sessions, based on attributes like channel, browser ID, and time. Sitecore CDP automatically performs sessionization. session trait[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46bea45798] A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center/session-traits.html "Session traits") that uses JavaScript logic to retrieve or calculate specific attributes from a customer's web session, which are then stored in the guest profile for later use. session type[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46c0389ad1] A classification for a session, such as email, web, or mobile, indicating the channel through which the guest interaction occurred. Sitecore Customer Data Platform[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46cf31b1d6] (Sitecore CDP) A customer data platform that enables organizations to collect, unify, segment, and activate customer data from various touchpoints to create personalized experiences. traveller[^id28146] A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with minimal identifying information, derived from consumer details in an order. Not all organizations use the *Traveller* guest type. visitor[^id28152] A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with insufficient information for partial or full identification. webhook notification[^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46d3553fd3] An automated message sent from Sitecore CDP to an external API or integration tool when an audience export finishes running. Used to trigger further actions. [^id27940]: Occurs when a guest adds items to their online shopping cart but leaves the site before completing the purchase. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4644a94f53]: A feature that lets you [export audiences](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html "Audience export") built from a segment for use outside of Sitecore CDP, such as in social media platforms or email marketing apps. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4647bf00f2]: A feature that enables you to [query and build custom segments](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/introduction-to-batch-segmentation.html "Introduction to batch segmentation") at scale using any attributes that your organization passes to Sitecore CDP, for targeting specific guests. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46557f02ca]: A unique identifier associated with a guest's web browser, used in sessionization and for identifying guests in Sitecore CDP. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4657ee3693]: An [AI-powered tool](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/ai-in-cdp/code-assistant.html "Code Assistant") in CDP that understands natural language prompts and responds with JavaScript code tailored to features like audience export, conditions, and session traits. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4675b69f40]: A [configuration](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center/connections.html "Connections") in the Developer center that defines how to connect and authenticate to an external API or integration tool. [^id27974]: In the context of orders, [a person who is listed as traveling or consuming a product or service](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). [^id27969]: In the context of orders, [the person who owns the order](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). [^id27985]: An action a guest takes, such as making a purchase, completing a form, viewing a page, or clicking a button. [^id27989]: The percentage of guests who complete a conversion on a site or an app, calculated as the number of conversions divided by the total number of guests. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46793c44a9]: The domain name (such as `.myretailsite.com`) specified in the Sitecore CDP settings for which Sitecore CDP [cookies](https://doc.sitecore.com/personalize/en/developers/api/en/cookies.html) are set. Matches the domain in the guest's web browser address bar. [^id27993]: A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with sufficient identifying information, such as order details, a profile sign-up, or a newsletter opt-in. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a467d9adef5]: A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/use-the-data-browser-feature.html "Use the data browser feature") in Sitecore CDP that enables users to view their organization’s data, displaying fields and their values to see data availability, unique counts, data types, and value distributions. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468370f769]: Optional, [additional information](https://doc.sitecore.com/personalize/en/developers/api/before-you-start-sending-data.html) captured about guests or orders, such as loyalty program details or data from a CRM system. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a467f19524e]: The underlying [storage repository](https://doc.sitecore.com/cdp/en/developers/api/data-lake-export-service.html) where Sitecore CDP stores raw and processed customer data, accessible for detailed analytics and export. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4680591b54]: A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/use-debug-mode-in-sitecore-cdp.html "Use debug mode in Sitecore CDP") in Sitecore CDP that, when enabled via a feature flag, allows users to view underlying data in table or JSON format on certain screens for troubleshooting and detailed inspection. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46817ab1f7]: A type of audience export where the first export is a full dataset, and subsequent exports only contain data for guests who have been added to or removed from the segment since the previous run. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468913bfca]: An [area](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center.html "Developer center") in Sitecore CDP designed for developers to extend its functionality by managing entities like conditions, connections, and API keys. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46853afe75]: An instance of behavioral data, such as a page view, button click, or item added to a cart. [Events](https://doc.sitecore.com/personalize/en/developers/api/en/sending-events.html) help CDP users understand guest interactions. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468e0049f5]: A classification for an event, such as VIEW, ADD, PURCHASE, or custom types defined by the organization. Event types indicate the nature of the guest interaction. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46916ccc7d]: A [screen](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/debug-a-guest-event-in-sitecore-cdp.html "Debug a guest event in Sitecore CDP") in Sitecore CDP that displays a table of events for a selected guest and details of each event, used for debugging purposes. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a468643aa9c]: A type of audience export that contains the entire audience defined by a segment at the time the export is run. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a4687ead9c0]: An AI-powered [dashboard](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/dashboards-in-sitecore-cdp/gensights-dashboard.html "Gensights dashboard") that analyzes trends, user behavior, and performance metrics from Sitecore CDP dashboards and transforms complex data into clear, natural-language summaries and recommendations. [^id28050]: [Any person who interacts with your organization's brand](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP"), regardless of whether they are identified. [^id28055]: A Sitecore CDP service that provides real-time guest data for use in [programmable decisions](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/managing-programmable-decisions.html) and [real-time audiences](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/conditions.html). See [data limits in decisioning](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/understanding-data-limits-in-decisioning-and-conditions.html). [^id28062]: A [guest record](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp.html "View a guest profile in Sitecore CDP") in Sitecore CDP that contains relevant transactional and behavioral data collected across various digital touchpoints, with or without personally identifiable information (PII). [^id28067]: A [unique identifier](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/view-a-guest-reference-in-sitecore-cdp.html "View a guest reference in Sitecore CDP") assigned to a guest. [^id28072]: A [classification based on the identity status of a guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") interacting with your organization's brand. The three levels of identity are *Customer*, *Traveller*, and *Visitor*. Not all organizations use the *Traveller* guest type. [^id28081]: The [process](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/en/understanding-identity-resolution-in-sitecore-personalize.html) of matching a guest to an existing guest profile using personally identifiable information (PII) or custom identity rules. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a469cae7401]: A configurable rule in Sitecore CDP that defines the criteria (such as a matching email address or CRM ID) used to identify and link guest data. Identity rules are used in [identity resolution](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp/understanding-identity-resolution-in-sitecore-cdp.html "Understanding identity resolution in Sitecore CDP"). [^id28091]: A collection of order items added to a shopping cart. See [transactional data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). [^id28096]: A tangible item or a service with a price and unique attributes. When added to a shopping cart, the order item becomes part of an order. See [transactional data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/view-a-guest-profile-in-sitecore-cdp/understanding-transactional-data-in-sitecore-cdp.html "Understanding transactional data in Sitecore CDP"). [^id28101]: [Personal data](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp/examples-of-identity-rules-using-personal-data.html "Examples of identity rules using personal data") containing enough information to identify a guest. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46a7c27c94]: A specific [storefront](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-sitecore-cdp-system-settings/manage-a-point-of-sale.html "Manage a point of sale") where your organization sells products, such as a website for a particular country or brand. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46cb94d99f]: Out-of-the-box, calculated [attributes](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/profile-traits.html "Profile traits") that represent a customer's historical activity, such as average order value, total spend, or most purchased product. [^id28118]: A [group of guests](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/introduction-to-batch-segmentation.html "Introduction to batch segmentation") with similar characteristics, such as demographics, user behaviors, or transactional history. Segments can be used to [export audiences](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/audience-export.html "Audience export"). [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46bcbaf927]: A group of events occurring on a specific channel (such as on the web or in a mobile app) over a defined period, representing a continuous interaction by a guest with a brand. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46c1daffdf]: The process of grouping individual events into sessions, based on attributes like channel, browser ID, and time. Sitecore CDP automatically performs sessionization. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46bea45798]: A [feature](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/developer-center/session-traits.html "Session traits") that uses JavaScript logic to retrieve or calculate specific attributes from a customer's web session, which are then stored in the guest profile for later use. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46c0389ad1]: A classification for a session, such as email, web, or mobile, indicating the channel through which the guest interaction occurred. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46cf31b1d6]: A customer data platform that enables organizations to collect, unify, segment, and activate customer data from various touchpoints to create personalized experiences. [^id28146]: A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with minimal identifying information, derived from consumer details in an order. Not all organizations use the *Traveller* guest type. [^id28152]: A [type of guest](https://doc.sitecore.com/cdp/en/users/sitecore-cdp/managing-guests-in-sitecore-cdp/identifying-guests-in-sitecore-cdp.html "Identifying guests in Sitecore CDP") with insufficient information for partial or full identification. [^UUID-b61fc675-a71e-ed51-b68a-138e846cb8a3_N68a46d3553fd3]: An automated message sent from Sitecore CDP to an external API or integration tool when an audience export finishes running. Used to trigger further actions.