Audience templates

Abstract

Overview of audience templates, which enable your organization to use a guest's real-time session behavior to determine whether to run an experience.

Real-time audiences enable your organization to use a guest's real-time session behavior to determine whether to run an experience. If you are familiar with JavaScript, you can create an audience template, which is essentially a saved real-time audience. All a business user has to do is select the audience they want to target when building an experience.

You can configure a form to display for marketers to further define the attributes of the real-time audience without ever having to write, edit, or view code.

Technical team members create audience templates with JavaScript using Immediately Invoked Function Expression (IIFE). With audience templates, you can:

  • Identify audiences in real-time and across-time to determine which experience to run

  • Use in combination with segments or stand-alone

  • Eliminate the need to wait for a segment build to run and update membership

  • Use real-time behaviors as well as transactional history

  • Incorporate your organization's custom attributes

  • Enable marketers to further define the audience by displaying a form to complete