Introduction to decisioning in Sitecore CDP

Abstract

Provides an overview of decision modelling in Sitecore CDP.

Sitecore CDP provides a revolutionary solution to decision management at scale across channels and in real time. Elegantly built on the Decision Model and Notation (DMN) standard, Sitecore CDP decisioning enables business users to model and run decisions using business rules. You can use the same decision model in different experiments across different channels.

Decision models run on Lambda architecture, a data-processing architecture designed to handle massive quantities of data by taking advantage of both batch- and stream-processing methods.

Sitecore CDP decisioning enables your organization to:

  • Manage complex decisions using business rules to return the next best action or offer.

  • Provide better customer experiences by ensuring decisions are accurate, precise, visible, and managed.

  • Use artificial intelligence models and data systems for maximum impact, through connections.

  • Immediately test decision model variants from the canvas and see offers returned, with images, just as they display on your customers' devices.

  • Access full revision history and easily revert decision model variants.