Introduction to Sitecore CDP


An introduction for business users to Sitecore CDP.

Sitecore Customer Data Platform (CDP) activates your data across all customer touchpoints. This creates seamless and consistent customer experiences. Sitecore CDP gathers data from anywhere in your organization, even disparate data sets and organizational silos. You can use Sitecore CDP to power webinteractive, and triggered experiments that provide real-time decisioningexperimentation, and performance analytics.

Sitecore CDP creates a singular, contextual profile for every single site visitor, whether they are identified or not. It does this by ingesting data through secure stream, batch, and interactive APIs. It also tracks real-time behaviors as people interact with digital touchpoints including web, mobile apps, and email messages. Sitecore CDP can do this with or without capturing the customer's Personally Identifiable Information (PII) data.

Sitecore CDP decisioning provides a revolutionary solution to decision management at scale across channels and in real time. Elegantly built on the Decision Model and Notation (DMN) standard, it enables business users to model and make decisions that are determined by business rules, which result in greater customer experiences.


For information on Sitecore CDP APIs, see the developer documentation.