Offer templates

Abstract

Provides an overview of offer templates that you can use as a blueprint when creating offers in Sitecore CDP.

An offer is a marketing message that contains information that can be presented to a guest in multiple channels. You can use an offer template to create offers. An offer template defines a structured data format that Sitecore CDP recognizes as an offer in experiments, decision models, and analytics.

You can add a decision model to an experiment to return the next best offer. To do this, you must configure the output column of a decision table, and then select the offer you want returned if the business rule returns true.

You must create an offer template before you can create an offer.

Note

Managing offers in Sitecore CDP is optional. Some organizations use third parties to manage their offer catalogue.