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Allocate all traffic to a variant winner in an experiment in Sitecore Personalize


Describes what steps to take after a variant has been declared a winner in an experiment (Sitecore Personalize).

If you see the winner status banner on the Performance screen, you can evaluate the confidence index to determine whether your organization is confident that the results of the experiment are accurate. If you are satisfied with the results, you can take action to allocate all the audience traffic to the variant winner.

To allocate all traffic to a variant winner:

  1. Pause the experiment.

  2. Allocate all guest traffic to the winning variant using basic or advanced allocation.

  3. Restart the experiment.