Ideas for interactive experiments

Abstract

Provides ideas and examples of interactive experiments that test back-end elements (Sitecore Personalize).

Sitecore CDP enables you to run tests on website elements that are handled by the back end, such as product discounts, pricing, and subscription offers. You can create an interactive experiment that enables you to test two or more variants against each other. An experiment enables you to split traffic between variants, which can result in subtle changes or a complete redesign of your organization's architecture.

Example items to test:

  • Offer bidding models

  • Product discounts

  • Pricing models

  • Real-time inventory levels

  • Delivery estimates

  • Urgency widgets

When the items are live, you can view analytics to see which variant is leading or if a winner has been declared.