Interpreting experiment test results in Sitecore Personalize
When you run an experiment in Sitecore Personalize, there are two general test results that can display on the Performance screen:
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Winner - this result displays when a variant shows a statistically significant positive difference (% Improvement) from the baseline conversion rate. This is always based on the primary goal.
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Inconclusive - this result displays when the experiment is inconclusive. This happens when the performance for all variants is similar, showing no statistically significant positive or negative results. This is always based on the primary goal. The test continues to run.