Introduction to interactive experiments in Sitecore Personalize


Overview of interactive experiments that enable product teams to create and run tests across their full technology stack (Sitecore Personalize).

Interactive experiments enable product teams to create and run tests across their full technology stack. You can use the power of APIs to serve dynamic data for maximum server-side personalization. An interactive experiment gives you access to back-end systems for deeper personalization. Product teams have complete control over interactive experiment, while marketers can still play a role in what is created or tested.

Regardless of your organization's line of business, most people can relate to a retail website experiment. For example, if a guest on a retail site hovers their mouse over a denim dress for more than 30 seconds, you have an opportunity to display contextual content to persuade the guest to see an image of the dress on a different-sized model, view other colors, or add it to their cart. If you want the deepest personalization possible for this scenario, you can use APIs to:

  • Determine which shade of denim is currently selling the best in the guest's region and default to this shade when the guest selects the size and color.

  • Display images of models wearing the guest's dress size based on previous purchases or, if they have not purchased, based on what size clothing is being viewed or added to the cart during the current session.

  • Show images of similar dresses based on real-time recommenders and eliminate and narrow results based on real-time inventory levels and manufacturing timelines.

When the interactive experiment is live, you can monitor its performance through operational metrics and see how it is performing against other variants.