Introduction to triggered experiments in Sitecore Personalize


Introduction to triggered experiments that enable you to present offers and next best actions in real-time (Sitecore Personalize).

A triggered experiment enables you to send personalised offers in emails to an Email Service Provider (ESP) for distribution, show offers in push notifications (popup messages) on a mobile device, or send offers to a mobile device via SMS.

You can trigger the experiment when there is a change to data or when an event is raised. You can also define the specific conditions which must be met in order to trigger the experiment.

The conditions and personalised content in the triggered experiment is sent as an HTTP GET or POST request against a webhook. A webhook is a connection to a predefined REST endpoint to an ESP, SMS/Push service provider, or other destination.