Managing analytical models in Sitecore Personalize

Abstract

Overview of how Sitecore Personalize uses external analytical models in decision model variants (Sitecore Personalize).

Sitecore Personalize enables you to use external analytical models in decision model variants such as propensity models, forecast models, and outlier models to name a few. This provides the ability to use the latest machine learning technologies as input in a decision table or programmable decision.

A decision model variant can pass parameters to an analytical model to retrieve information or perform a calculation. For example, a decision model variant can pass details from a personal loan application to an analytical model that detects fraud. The analytical model can perform a calculation and return a fraud probability score to a decision.

To enable the Analytical Model component to display on the decision palette, a user with the Sitecore CDP Enterprise Admin role must set up a connection to the analytical model.