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Targeting audiences in a web experiment

Abstract

Overview of the different ways to target a web experiment at an audience (Sitecore Personalize).

There are a couple different ways of targeting your web experiment at an audience, depending on whether you are familiar with JavaScript:

  • If you want to target the experiment at a real-time audience but you are not familiar with JavaScript, you can apply an audience template. An audience template is a saved real-time audience. This enables you to apply server-side JavaScript functionality to determine whether the experiment runs. If the creator of the audience template configured a form to display, you can further configure the real-time Audience by completing the form. No need to write, edit, or view JavaScript.

  • If you are familiar with JavaScript and want to use a real-time audience for a one-off use, you can build a real-time audience.