Understanding sessions and events in Sitecore Personalize

Abstract

Provides a business overview of how Sitecore Personalize uses sessions and events (Sitecore Personalize).

This is a useful topic to familiarize yourself with if you are marketer or business user and want an overview of how Sitecore Personalize processes behavioral data.

Sitecore Personalize can process a guest's behavioral data, such as when a guest clicked a button, viewed a webpage, or added an item to their cart. Each instance of behavioral data is an event.

Your organization can capture and asynchronously send events in real-time to Sitecore Personalize using the Stream API. Sitecore Personalize groups events together that occur on a specific channel during a set period of time. The process of grouping events into sessions is called sessionization and varies per channel.

You can then use session and event data in decisioning and real-time audiences, although data retention and duration limits apply.

Sitecore Personalize uses the following attributes to categorize event sessions:

  • Channel

  • Browser ID

  • Timestamp

The following is the basic sessionization algorithm:

  1. Group events by channel and browser ID and order by time. This creates distinct groups of time-ordered events for each device and channel.

  2. Close the session after a certain period of inactivity. This is configured differently by each organization, for each tenant. For example, many organizations set 20 minutes as the amount of inactivity to close a session.