---
title: "AI-assisted brand awareness"
slug: "ai-assisted-brand-awareness"
abstract: "Introduction to brand awareness in Content Hub and the workflow you need to go through to set it up."
---
# AI-assisted brand awareness

> [!important]
> AI capabilities in Content Hub need to be enabled and, if necessary, configured by a *superuser* or a user with the necessary permissions granted to them through [user group policies](https://doc.sitecore.com/ch/en/users/content-hub/user-group-policies.html "User group policies").
>
> To use AI-assisted capabilities, you must have a Stream subscription and, for some features, be a Stream Premium user. Contact your Account Manager for more information.

The AI-assisted brand awareness feature ensures that all content generated in Sitecore Content Hub consistently reflects your brand’s unique identity, tone, and guidelines so you can create more meaningful and impactful content, campaigns, and briefs. Two key elements of this feature are the brand kits and the Brand Assistant.

## Brand kits

To take advantage of brand knowledge, you need to map brand kits published in Sitecore Stream to Content Hub entities.

![Brand kit overview page](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/brand-kit-overview-page.png)

## Brand Assistant

The Brand Assistant follows an agentic AI process to generate relevant and brand-aligned responses that streamline your content creation processes and ensure content consistency. It is a flexible tool that lets you configure how best to [use it in your workflows](https://doc.sitecore.com/ch/en/users/content-hub/use-the-brand-assistant.html "Use the Brand Assistant").

![Brand Assistant open on a campaign details page](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/brand-assistant.png)

> [!note]
> The Brand Assistant must be [enabled](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html "Enable the Brand Assistant") by a superuser or a user who has been assigned the [`ManageBrandKits`](https://doc.sitecore.com/ch/en/users/content-hub/privileges.html "Privileges") privilege and who has the necessary permissions granted to them to configure it. The Brand Assistant is only available for React pages.
>
> Before using the Brand Assistant, you can [configure its sources and writing style](https://doc.sitecore.com/ch/en/users/content-hub/configure-information-sources-and-writing-style.html "Configure information sources and writing style") to personalize how it generates responses.