---
title: "AI-assisted content generation"
slug: "ai-assisted-content-generation"
abstract: "Introduction to AI-assisted content generation"
---
# AI-assisted content generation

> [!important]
> AI capabilities in Content Hub need to be enabled and, if necessary, configured by a *superuser* or a user with the necessary permissions granted to them through [user group policies](https://doc.sitecore.com/ch/en/users/content-hub/user-group-policies.html "User group policies"). Most AI capabilities require Sitecore Stream.

With the help of the AI-assisted content generation feature, you can create high-quality on-brand content in Content Hub as long as the AI feature has been enabled and a [brand kit is available and has been mapped](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#map-brand-kits-to-brands-in-content-hub) to a Content Hub entity. Once you have a draft, you can refine the text to make it shorter or longer, change the tone, or improve the quality of the text to align more closely with your brand guidelines.

> [!note]
> AI-assisted content generation is only available for content item fields and requires a Content Hub DAM+OPS license.

> [!note]
> **Before you begin**
> - [Configure AI-assisted content generation](https://doc.sitecore.com/ch/en/users/content-hub/configure-content-hub-for-ai-assisted-content-generation.html)
> - [Configure field-level text generation](https://doc.sitecore.com/ch/en/users/content-hub/configure-field-level-text-generation.html)

The following example shows a blog where AI-assistent content generation is enabled on the **Body** field.

![Example of a blog content item with AI-assisted content generation](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/content-generation-overview-example.png)