--- title: "AI in Content Hub" slug: "ai-in-content-hub" abstract: "Use the AI capabilities available in Content Hub to perform a visual search of image assets or use AI to generate content and refine the text you write." --- # AI in Content Hub > [!important] > AI capabilities in Content Hub need to be enabled and, if necessary, configured by a *superuser* or a user with the necessary permissions granted to them through [user group policies](https://doc.sitecore.com/ch/en/users/content-hub/user-group-policies.html "User group policies"). Most AI capabilities require Sitecore Stream. To simplify the content creation process and efficiently find images for your campaigns, Content Hub provides AI assistance. > [!note] > The AI features in Content Hub use [Azure OpenAI Service](https://azure.microsoft.com/en-us/products/ai-services/openai-service/). These features are designed to follow [Microsoft's responsible AI principles](https://www.microsoft.com/en-us/ai/responsible-ai). They are GDPR compliant and in line with Sitecore privacy policies. Sitecore does not store the prompts you submit or the responses you receive. ## AI-assisted visual search The [AI-assisted visual search](https://doc.sitecore.com/ch/en/users/content-hub/search-for-similar-images.html "Search for similar images") feature lets you find the image assets you need quickly and easily, based on image color, a text description, and other visual cues. You can upload any image you like to Content Hub and then use the visual search to find similar images in the repository. The AI-assisted visual search feature supports `.jpg`, `.jpeg`, and `.png` images. ![AI-assisted visual search using a reference image](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/visual-search-intro-image.png) ## AI-assisted brand awareness The AI-assisted brand awareness feature ensures that all content generated in Sitecore Content Hub consistently reflects your brand’s unique identity, tone, and guidelines so you can create more meaningful and impactful content, campaigns, and briefs. Two key elements of this feature are the brand kit and the [Brand Assistant](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html "Enable the Brand Assistant"). ![Brand Assistant in Content Hub](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/BrandAssistant.png) ## AI-assisted image alt text The [AI-assisted image alt text generation](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-image-alt-text-generation.html) feature reduces the manual effort required to create descriptive metadata for images by automatically generating meaningful, context-aware alternative text. This improves accessibility by providing text descriptions that can be interpreted by screen readers. High-quality alt text enhances search engine optimization (SEO) helping search engines better understand and index image content, which improves discoverability in search results. ![Example of image alt text configured](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/image-alt-text-example.png) ## AI-assisted content generation The [AI-assisted content generation](https://doc.sitecore.com/ch/en/users/content-hub/generate,-refine,-or-improve-content-using-ai.md "Generate, refine, or improve content using AI") feature lets you generate, refine, or improve text in specific fields. AI-generated content is tagged with a **Generated by AI** icon :mdiStarFourPoints: to notify you that AI assisted in the creation of the content. ![Example of the options available when generating content ](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/ch-ai-overview-ai-writer.png) ## AI-assisted content translation The [AI-assisted content translation](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-content-translation.html "AI-assisted content translation") feature lets you localize content for specific markets. ![Localized content item using the AI-assisted content translation](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/localize-content-power-blog-final-outcome.png) ## AI-assisted field-level text generation [AI-assisted field level text generation](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-field-level-text-generation.md "AI-assisted field-level text generation") makes it easy to draft text for any fields using AI. Entering a prompt generates an initial draft of the text, which you can refine by improving the prompt until you have a draft that you're happy with. After you accept the suggested text, you can still enhance it to better suit your needs if required. In the following example, AI-assisted content generation is configured on the **Title**, **Description**, and **Alt text** fields. ![Example of AI-generation configured on several fields](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/field-level-ai-generation-example.png) ## AI-assisted brief generation The [smart brief feature](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-smart-brief-generation.html "AI-assisted smart brief generation") lets you create briefs with clear and consistent content and ensures your briefs contain all relevant information, in line with your brand. The AI Assistant helps you complete the brief by providing suggestions for content and taxonomies, as well as relevant assets and campaigns, to enhance your brief. ![Brief page showing various fields](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/brief-intro-image.png) ## AI-assisted metadata enrichment The [AI-assisted metadata enrichment](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-metadata-enrichment.html "AI-assisted metadata enrichment") feature improves image searchability in Content Hub by suggesting image tags that are relevant and consistent. To ensure suggested tags are specific to your requirements, you can [create a connector](https://doc.sitecore.com/ch/en/users/content-hub/connect-to-your-own-ai-service.html "Connect to your own AI service") to use your own AI service or a third-party service. And, to streamline your workflow, you can configure Content Hub to automatically [add metadata when you upload images](https://doc.sitecore.com/ch/en/users/content-hub/enable-automatic-metadata-enrichment-on-upload.html "Enable automatic metadata enrichment on upload"). ![Example of an image with AI suggested image tags](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/tag-with-ai-image-overview.png)