---
title: "Enable the Brand Assistant"
slug: "enable-the-brand-assistant"
abstract: "The Brand Assistant helps you generate content that is on brand and contextually relevant."
---
# Enable the Brand Assistant

> [!important]
> AI capabilities in Content Hub need to be enabled and, if necessary, configured by a *superuser* or a user with the necessary permissions granted to them through [user group policies](https://doc.sitecore.com/ch/en/users/content-hub/user-group-policies.html "User group policies").
>
> To use AI-assisted capabilities, you must have a Stream subscription and, for some features, be a Stream Premium user. Contact your Account Manager for more information.

The Brand Assistant in Sitecore Content Hub helps you create content that is on-brand and contextually relevant. It provides access to your brand guidelines, elements such as fonts and colors, and enables AI-assisted content generation that aligns with your tone and style across channels.

The Brand Assistant relies on a published brand kit created in Sitecore Stream, which must be linked to relevant entities in Content Hub as part of the brand kit mapping process. After the integration is complete, the Brand Assistant can be enabled to make it available on all pages in Content Hub.

> [!note]
> **Before you begin**
> Make sure you have the following:
>
> -   A Sitecore [Stream Premium subscription](https://www.sitecore.com/products/sitecore-stream/tiers).
>
> -   *Admin* app role in Stream to create brand kits.
>
> -   [`ManageBrandKits`](https://doc.sitecore.com/ch/en/users/content-hub/privileges.html "Privileges") privilege in Content Hub.
>
> -   An *Admin* or *Owner* role in Sitecore Cloud Portal.

This walkthrough describes how to:

:::walkthrough
1. [Enable Portal auto enrollment](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#enable-portal-auto-enrollment)
2. [Verify connection status](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#verify-connection-status)
3. [Prepare brand kits](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#prepare-brand-kits)
4. [Map brand kits to brands in Content Hub](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#map-brand-kits-to-brands-in-content-hub)
5. [Configure brand kit permissions](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#configure-brand-kit-permissions)
6. [Enable Brand Assistant in Content Hub](https://doc.sitecore.com/ch/en/users/content-hub/enable-the-brand-assistant.html#enable-brand-assistant-in-content-hub)
:::

## Enable Portal auto enrollment

To use Stream AI capabilities in Content Hub, users must belong to a Sitecore Cloud Portal organization.

Organization *Admins* or Organization *Owners* can enable automatic enrollment so that Content Hub users are automatically added to the organization's Portal. See [Enable automatic enrollment of Content Hub users](https://doc.sitecore.com/portal/en/developers/sitecore-cloud-portal/en/enable-automatic-enrollment-of-content-hub-users.html).

## Verify connection status

To confirm the connection between Content Hub and Sitecore Cloud Portal:

1. In Content Hub, on the menu bar, click **Manage** :mdiCogOutline:.
2. On the **Manage** page, click **AI features**.
3. On the **AI features** page, in the left pane, click **Brand settings**.
4. On the **Brand assistant** tab, verify that the connection indication shows *Connected*.

## Prepare brand kits

Users with an *Admin* role can [create and manage brand kits](https://doc.sitecore.com/stream/en/users/sitecore-stream/create-a-brand-kit-in-sitecore-stream.html) containing the organization’s brand documents and guidelines.

After creating the brand kit and uploading documents:

- Ensure all documents are fully processed.
- Confirm the brand kit and all documents are in *Published* status.
- Note the names of your published brand kits for later steps.

## Map brand kits to brands in Content Hub

To use brand kits with the AI features in Content Hub, superusers or users with `ManageBrandKits` privileges must map published brand kits to the appropriate brands in Content Hub. Make sure you have already configured brand kit mapping.

> [!note]
> Mapping brands to brand kits will update your schema as it adds a relation from your Brand to the Sitecore Brand Kit in the system graph.

To map brand kits to brands in Content Hub:

1. On the menu bar, click **Manage** :mdiCogOutline:.
2. On the **Manage** page, click **AI features**.
3. On the **AI features** page, in the left pane, click **Brand settings**.
4. To associate a brand kit to entities in Content Hub, on the **Brand mapping** tab, in the **Brand kits** section, click :mdiPlusCircleOutline: next to a brand kit and then click the check boxes next to the entities you want to link, and click **Save**.

    In the following example, the brand kit *Fruitful* is linked to the Content Hub entity `M.Brand - Fruitful` entity.

    ![Brand settings showing a brand kit linked to a Content Hub entity](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/brand-settings.png)

## Configure brand kit permissions

Depending on your user group policies, you might need to update permissions to ensure the correct level of access to brand kits. In Content Hub, there is a new entity called `SC.Brandkit`. Review your user group policies and include rules for this entity as needed. For example, if permissions are driven by `Brand`, you can define:

Rule: for `SC.Brandkit` Read AND `M.Brand: Fruitful`.

## Enable Brand Assistant in Content Hub

After mapping is complete, enable the Brand Assistant to make it available in Content Hub.

To enable Brand Assistant:

1. On the menu bar, click **Manage** :mdiCogOutline:.
2. On the **Manage** page, click **AI features**.
3. On the **AI features** page, in the left pane, click **Brand settings**.
4. On the **Brand assistant** tab, click the switch to turn on the **Brand Assistant**.

    ![Enabling Brand assistant in Brand Settings.](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/EnableBrandAssistant.png)

5. In the **Legal disclaimer** field, enter the text you want to display below Brand Assistant responses.

After the Brand Assistant is enabled, you can [configure its information sources and writing style](https://doc.sitecore.com/ch/en/users/content-hub/configure-information-sources-and-writing-style.html "Configure information sources and writing style") and start [using it in Content Hub](https://doc.sitecore.com/ch/en/users/content-hub/use-the-brand-assistant.html "Use the Brand Assistant").