---
title: "Get started with assets"
slug: "get-started-with-assets"
abstract: "Presentation of a simple Sitecore Content Hub workflow, including managing, storing, and searching assets."
---
# Get started with assets

Sitecore Content Hub enables you to search, find, and curate content in one unified repository. It helps you to avoid duplication and streamlines content processes for easy collaboration. With Content Hub, you can, for instance, use stored assets in marketing campaigns or product descriptions. Content Hub supports many types of content, such as photos, layouts, artwork, video, audio, PDFs, and others. Each of these items is called an *asset*.

In a simple workflow, for example, you create a piece of digital marketing content (such as a photograph) and upload it to Content Hub. Then, you add metadata to describe its features and send it off to review. Once the reviewer approves it, the photograph becomes available to designated users. They can then download, edit, annotate, and distribute the asset in marketing campaigns, for instance. They can also add new asset versions as they are created, to support additional marketing channels. When assets are no longer used, you can [archive](https://doc.sitecore.com/ch/en/users/content-hub/archive.html "Archive") them.

## Upload { .notintoc }

Upload and create an asset.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/upload.html "Upload")

## Edit { .notintoc }

Edit the metadata[^UUID-816ef46b-afb4-bdc0-73ac-0f086a2d8af6_glossentry-metadata] associated with the asset either manually or using [AI-assisted metadata enrichment](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-metadata-enrichment.html "AI-assisted metadata enrichment").

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/edit.html "Edit")

## Review { .notintoc }

Use the annotation tools to provide feedback during an asset review.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/asset-review.html "Asset review")

## Share { .notintoc }

Share assets with internal and external users.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/share.html "Share")

> [!tip]
> You can [create a collection of assets](https://doc.sitecore.com/ch/en/users/content-hub/create-collections.html "Create collections") when you want to collaborate with others and share assets. To make it easier to find images, you can enable and use [AI-assisted visual search](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-search.html "AI-assisted search").

[^UUID-816ef46b-afb4-bdc0-73ac-0f086a2d8af6_glossentry-metadata]: Asset metadata improves asset discoverability and is used to search for and categorize assets. You can define metadata manually or use the [AI-assisted metadata enrichment](https://doc.sitecore.com/ch/en/users/content-hub/ai-assisted-metadata-enrichment.html "AI-assisted metadata enrichment") feature to help you create tags that are relevant and consistent.