---
title: "Get started with product content"
slug: "get-started-with-product-content"
abstract: "Sitecore Content Hub centralizes and automates the management and maintenance of product data that feeds e-commerce websites, print catalogs, ERP systems, and more."
---
# Get started with product content

Content comes from many sources across an organization, such as enterprise resource planning (ERP), master data management (MDM), or Excel spreadsheets. Valuable data is often spread across various business teams, such as the product, shipping, marketing, and sales teams. Using Content Hub lets you centralize product information so team members can access it, edit it, update it in real-time, and publish it to the relevant sales channels.

Products are at the center of the product content schema, which consists of [*parent* and *child* relations](https://doc.sitecore.com/ch/en/users/content-hub/data-model.html "Data model") between the products and other Content Hub entities, including assets and content.

You can automate the product management process using [state flows](https://doc.sitecore.com/ch/en/users/content-hub/state-flows.html "State flows") if the state flow feature is added to your license. When you upload assets for a product, product family, or catalog, they follow the standard asset workflow whereby they are stored in the **Standard** repository and made available in Content Hub. An uploaded asset is available first on the [**Create**](https://doc.sitecore.com/ch/en/users/content-hub/upload-assets.html "Upload assets") page. When it is submitted for approval, it moves to the [**Review**](https://doc.sitecore.com/ch/en/users/content-hub/asset-review.html "Asset review") page. The **Review** page acts as a final checkpoint before making the assets available on the **Assets** page, where they can be searched.

> [!note]
> On the asset details page, you can see related product metadata.

> [!tip]
> You can extend the [product creation state flow](https://doc.sitecore.com/ch/en/users/content-hub/create-a-state-flow.html "Create a state flow") for your specific requirements. For example, you can extend it to include data enrichment capabilities, whereby data is attached as the product moves through the state flow.

## Add { .notintoc }

Add and publish product-related content.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/add-a-product.html "Add a product")

## Group { .notintoc }

Group similar products in a product family.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/create-a-product-family.html "Create a product family")

## Link { .notintoc }

Keep relevant information together.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/add-product-assets.html "Add product assets")

## Categorize { .notintoc }

Classify, categorize, and manage products.

[Let's start](https://doc.sitecore.com/ch/en/users/content-hub/create-a-commerce-catalog.html "Create a commerce catalog")

> [!note]
> To enable synchronization of product updates between Content Hub and the Commerce Engine, you configure the Sitecore Content Hub to Sitecore Experience Commerce (XC) connector. [Configuration](https://doc.sitecore.com/en/developers/100/sitecore-experience-commerce/walkthrough--configuring-the-sitecore-content-hub-to-sitecore-commerce-connector.html) is required in both Content Hub and in Sitecore XC.