---
title: "Image AI analysis"
slug: "image-ai-analysis-1522602"
abstract: "Overview of the image analysis feature used to generate descriptive tags and color recognition data."
---
# Image AI analysis

The image AI analysis feature automatically generates tags, descriptions, and color data for image assets using [Microsoft Azure AI services](https://azure.microsoft.com/en-ca/services/cognitive-services/), which is an image recognition tool. The image analysis feature does not process video assets, as they have [their own flow](https://doc.sitecore.com/ch/en/users/content-hub/video-ai-analysis.html "Video AI analysis").

> [!note]
> **Before you begin**
> -   Ensure that images adhere to the Azure AI Vision Image Analysis service [image requirements](https://learn.microsoft.com/en-us/azure/ai-services/computer-vision/overview-image-analysis?tabs=3-2#image-requirements).
>
> -   [Edit the asset](https://doc.sitecore.com/ch/en/users/content-hub/edit.html "Edit") and assign it an asset type that has **Triggers vision** enabled.
>
> -   [Enable image analysis](https://doc.sitecore.com/ch/en/users/content-hub/enable-image-or-video-ai-analysis.html "Enable image or video AI analysis").

The **Image analysis** section is located on the asset details page, as shown in the following example. The asset type in this example is *Social Media Asset*, which is a defined taxonomy. Only the **Tags** and **Colors** properties can be edited.

![Example of an Image analysis section](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/example_of_an_image_analysis_section.png)

> [!note]
> You cannot train the AI and you cannot improve the results; however, you can change the confidence level in the vision [media processing flows](https://doc.sitecore.com/ch/en/users/content-hub/create-a-processing-task.html "Create a processing task"), which is by default set to *0.5*.