Manage product content

Content comes from many sources across an organization, such as enterprise resource planning (ERP), master data management (MDM), or Excel spreadsheets, and valuable data is often spread across various business teams (such as the product, shipping, marketing, and sales teams). Using the Product Content Management (PCM) system lets you centralize product information so team members can access it, edit it, update it in real-time, and publish it to the relevant sales channels. With Sitecore PCM, you can:

  • Create and publish all product-related content.
  • Group similar products into a product family.
  • Associate products, content, and assets with a product, keeping all relevant information together.
  • Manage product information across the entire product lifecycle.
  • Quickly find any product and its assets.

In the following example, the product is associated with a brand and a product category.

product page

Products are at the center of the PCM schema, which consists of parent and child relations between the products and other Sitecore Content Hub entities, including assets and content.

You can automate the product management process using state flows if the state flow feature is added to your license. When you upload assets for a product, product family, or catalog, they follow the standard asset workflow whereby they are stored in the Standard repository and made available in the Sitecore Digital Asset Management (DAM) system. An uploaded asset is available first on the Create page. When it is submitted for approval, it moves to the Review page. The Review page acts as a final checkpoint before making the assets available on the Assets page, where they can be searched.


You can extend the product creation state flow for your specific requirements. For example, you can extend it to include data enrichment capabilities, whereby data is attached as the product moves through the state flow.

Asset metadata is shared between Sitecore PCM and Sitecore DAM. This lets you see related product metadata from within the Sitecore DAM.


To enable synchronization of product updates between Content Hub and the Commerce Engine, you configure the Sitecore Content Hub to Sitecore Experience Commerce (XC) connector. Configuration is required in both Content Hub and in Sitecore XC.


The Discover Sitecore YouTube channel includes a PCM overview.

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