---
title: "Release a product master with variants"
slug: "release-a-product-master-with-variants"
abstract: "How to release a product master and variants after you create them."
---
# Release a product master with variants

After you [create a product master and variants](https://doc.sitecore.com/ch/en/users/content-hub/create-a-product-master-with-variants.html "Create a product master with variants"), you can release it.

To release a product master with variants:

1. Click the **Release products** tab.
2. On the **Select products to release** page, review the new product master to be released and click **Next**.

    ![D365 product variant to release page](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/d365_product_variant_to_release_page.png)

3. Select all variants you want to release and click **Next**.

    ![D365 product variants to release to companies page](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/d365_product_variants_to_release_to_companies_page.png)

4. On the **Select companies to release to** page, select the appropriate company or companies.

    > [!important]
    > For the connector to work as expected, you must choose a company that is configured as a legal entity in your D365 dual-write settings.

5. Click **Next**.

    > [!important]
    > When releasing a large number of products and product variants, it is recommended to turn on batch processing before releasing products.

6. Click **Finish** to release products. Once the new product master and its variants are released in D365 and Dataverse, you can review these new products in Content Hub.
7. Log into your Content Hub application.
8. On the menu bar, click **Products** and, from the drop-down list, click **Products**.
9. On the **Products listing** page, in the search box, enter the D365 product number of the newly released master product. The newly released product master and its variants appear in the search results.

    ![D365 product and variant appear in Content Hub search](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/d365_product_and_variant_appear_in_content_hub_search.png)