---
title: "Reuse"
slug: "reuse"
abstract: "Introduction to the reuse function in Sitecore Content Hub."
---
# Reuse

Using Sitecore Content Marketing Platform (CMP), you can customize content by creating variants of existing content items. This lets you reuse one content item as a base for new ones, by modifying its definitions, by localizing or adapting its elements. You can also include content items as external references in others.

This section explains how to:

- Create variants.
- [Localize content](https://doc.sitecore.com/ch/en/users/content-hub/localize.html "Localize").
- [Add references](https://doc.sitecore.com/ch/en/users/content-hub/add-reference-content.html "Add reference content").