---
title: "Set or remove a focal point"
slug: "set-or-remove-a-focal-point"
abstract: "Explanation of how focal points work, and how to set or remove the focal point in an image."
---
# Set or remove a focal point

> [!note]
> To configure Sitecore Content Hub, you must either be a superuser or have the necessary permissions granted to you through [user group policies](https://doc.sitecore.com/ch/en/users/content-hub/user-group-policies.html "User group policies").

A focal point is a specific location in an image that you consider important. It's meant to draw the viewer's attention or highlight a key feature.

In Content Hub, focal points are persistent, and they automatically adjust cropping around themselves to maintain visibility of essential product features, for example, in website banners of varying aspect ratios. You can set a single focal point per image, defined by *X* and *Y* coordinates. The focal point will automatically be applied to all *new* public links associated with the image. You must update the focal point for *existing* public links manually by clicking **Update**.

> [!note]
> You can also set a focal point when you [create or edit a public link](https://doc.sitecore.com/ch/en/users/content-hub/create-public-links.html "Create public links") for an image asset.

> [!note]
> **Before you begin**
> -   If your **Asset details** page doesn't already have the **Set focal point** [operation](https://doc.sitecore.com/ch/en/users/content-hub/operations.html "Operations"), add it using an [Entity operations](https://doc.sitecore.com/ch/en/users/content-hub/entity-operations.html "Entity operations") component.

## Set a focal point

To set a focal point:

1. On the menu bar, click **Assets**.
2. On the **Assets** page, click the image asset you want to set the focal point for.
3. On the asset details page, click :mdiImageFilterCenterFocus: **Set focal point**. The **Set focal point** operation is only available for images.
4. In the **Set focal point** dialog, click the image or drag the :mdiPlusCircleOutline: cursor to the point where you want to put the focus.
5. Click **Save focal point**. This focal point is applied to all new public links created for the image.
6. To update existing public links with the newly set focal point, in the information message, click **Update**. Only public links using the **Crop to a custom focal point** setting are affected.

## Remove a focal point

To remove a focal point:

1. On the menu bar, click **Assets**.
2. On the **Assets** page, click the image asset you want to remove the focal point from.
3. On the asset details page, click **Set focal point**.
4. Click **Remove**.