---
title: "Strategy"
slug: "strategy"
abstract: "Overview of the Strategy page, which you can use to update your content strategy."
---
# Strategy

The **Strategy** page lays out marketing objectives so you can streamline and collaborate on content strategy. To update your content strategy, you can [add content to your marketing strategy](https://doc.sitecore.com/ch/en/users/content-hub/add-content-to-the-strategy-page.html "Add content to the Strategy page") directly on the **Strategy** page. For each content item, information is summarized around the five *W*s:

- **What** (content type)
- **Who** (audience)
- **Where** (channel account and region)
- **When** (publication date)
- **Why** (brief)

This overview of the content strategy lets you identify gaps and omissions. You can filter strategy content using the **Content type**, **Life cycle status**, and **Localization** facets. You can also group content by **Content type** and **Audience**. In the following example, the content type displays along the y-axis and the channel account displays along the x-axis.

![Strategy page groupings](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/strategy_page_groupings.png)

You can also use the full-text search to find strategy content.