---
title: "Understanding generated responses"
slug: "understanding-generated-responses"
abstract: "Explanation of the response format when using the Brand Assistance."
---
# Understanding generated responses

Each response generated by the Brand Assistant includes various elements to help you through the process of using AI in Sitecore Content Hub.

> [!note]
> The Brand Assistant strives for accuracy but it might occasionally generate incorrect responses. Always verify the information provided.

## Brainstorming

Each response generated by the Brand Assistant using the **Brainstorming** tool includes the following elements:

![The generated response includes a summary, an artifact, details of the thinking process, sources, and follow-up questions.](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/Brainstorming_response.png)

1. **Thinking** - shows how the response was generated,. Click to expand and view details of the *[chain-of-thought](https://doc.sitecore.com/ch/en/users/content-hub/how-the-brand-assistant-works.html#UUID-8dbaa213-0c4d-7cd9-6e19-ba8a4c945d08_UUID-81145928-048c-43a7-9c8a-982ca802b6d8)* process, including the specific steps completed or in progress, from creating an outline to generating the final response.
2. **Response** - the generated response includes the following:
    - Left-hand pane - a concise summary of the long-form content produced through brainstorming.
    - Right-hand pane - the full detailed version of the response (*artifact*), labeled *v1*. You can copy or [refine](https://doc.sitecore.com/ch/en/users/content-hub/understanding-generated-responses.html#UUID-c0e7aec0-180f-d35e-d865-33b7f9f1e570_section-idm1703492877262896 "Refining the generated response"), or export the artifact as a DOCX file as needed.
3. **Suggested follow-up questions** - related questions or prompts you can use to continue the conversation or explore more topics.
4. **Sources** - list of sources used to generate the content. This might include brand knowledge, web sources, or both.

## Brief generation

Each response generated by the Brand Assistant includes the following elements:

![Brand Assistant generates a response based on its thinking process.](https://doc.sitecore.com/api/markdown-image/ch/en/users/content-hub/images/brand_assistant_chat_thinking.png)

1. **Thinking** - shows how the Brand Assistant generated the response. Click to expand and view details of the agentic AI process, including where the information came from - like brand knowledge or web searches.
2. **Response** - the main answer generated based on the Brand Assistant's thinking process. It uses information from the *Brand Context* or searches brand knowledge or the web to deliver the most relevant answer.

    > [!note]
    > When you use the Brief or Brainstorming tools in the Brand Assistant, the response also includes an *artifact* - a standalone content block that appears in the right-hand pane.

3. **Sources** - list of sources used to generate the content. This might include brand knowledge, web sources, or both.
4. **Suggested follow-up questions** - related questions or prompts you can use to continue the conversation or explore more topics.

## Refining the generated response

If the Brand Assistant's response isn't what you expected, try the following:

- Selecting one of the follow-up questions.
- Rephrasing your prompt.
- Adding more detail or context.
- Clarifying your request.

Then, regenerate the response for better results.

> [!note]
> If the Brand Assistant isn’t generating accurate or on-brand content, it's often due to incomplete or inaccurate brand documents. See the [Brand Assistant FAQ](https://doc.sitecore.com/ch/en/users/content-hub/brand-assistant-faq.html "Brand Assistant FAQ") for guidance.