---
title: "Variants"
slug: "variants"
abstract: "Overview of the variants feature."
---
# Variants

Creating a variant of an existing entity lets you customize content for specific target groups, such as audience, market, country, or culture. You can create variants of any entity definition, such as content or product.

This section contains the following:

- [Enable and disable the variant functionality](https://doc.sitecore.com/ch/en/users/content-hub/enable-and-disable-the-variant-functionality.html "Enable and disable the variant functionality")
- [Configure the Variant operation](https://doc.sitecore.com/ch/en/users/content-hub/configure-the-variant-operation.html "Configure the Variant operation")
- [Create a Detach variant operation](https://doc.sitecore.com/ch/en/users/content-hub/create-a-detach-variant-operation.html "Create a Detach variant operation")
- [Configure the View variants detail page](https://doc.sitecore.com/ch/en/users/content-hub/configure-the-view-variants-detail-page.html "Configure the View variants detail page")
- [Variant configuration example](https://doc.sitecore.com/ch/en/users/content-hub/variant-configuration-example.html "Variant configuration example")

## Standard variants

Sitecore Content Hub offers a standard localization variant. **Localization**, **Detach from original**, and **View variants** operations are available from content and resources pages. Dedicated copy profiles for these operations are also directly available.