Experience Analytics Commerce tab

Abstract

Overview of the Experience Analytic reports and how to interpret the data.

The reports on the Experience Analytics Commerce tab come with Sitecore Commerce Connect. For more information about installing the Commerce Connect package, see http://dev.sitecore.net.

Note

The Experience Analytics reports are only available in Commerce Connect version 9.0.2 and later.

The table below shows where the underlying data in the reports come from:

Report

Chart

Page event/goal

Segment

Table key

Metrics populated

Orders

Number of orders

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Average order amount

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Total order amount

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Total order amount

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Largest orders by order amount

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Largest orders by quantity of items

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Orders

Number of orders

Visitor Order Created

All orders

OrderID

Value = Order.Total

Visits = SUM(Order.Line.QTY)

Count = 1

Campaigns

Campaigns by number of orders

Visitor Order Created

Campaigns by orders

CampaignId

Count = Number of orders

Value = Total value of order for the campaign

Campaigns

Campaigns by order amount

Visitor Order Created

Campaigns by orders

CampaignId

Count = Number of orders

Value = Total value of order for the campaign

Products

Product details viewed

Visited Product Detail Page

All products visited

ItemID_ProductID

PageViews = Count([Visited Product Detail Page])

Products

Bestsellers

Visitor Order Created

All products purchased

SitecoreProductItemID_ ProductID

Count=SUM(Order.Line.QTY)

Products

Most viewed product details

Visited Product Detail Page

All products visited

ItemID_ProductID

PageViews = Count([Visited Product Detail Page])

Products

Most viewed product details

Visited Product Detail Page

All products visited

ItemID_ProductID

PageViews = Count([Visited Product Detail Page])

Categories

Categories viewed

Visited Category Page

All categories visited

ItemID_CategoryID

PageViews = Count([Visited Category Page])

Categories

Most viewed categories

Visited Category Page

All categories visited

ItemID_CategoryID

PageViews = Count([Visited Category Page])

Categories

Most viewed categories

Visited Category Page

All categories visited

ItemID_CategoryID

PageViews = Count([Visited Category Page])

Customers

Registrations

User Account Created

All user registrations

ExternalID

Count = Count([User Account Created)]

Customers

Registrations

User Account Created

All user registrations

ExternalID

Count = Count([User Account Created)]

Customers

Top customers by total order amount

Visitor Order Created

All customer orders

CustomerID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Top customers by number of orders

Visitor Order Created

All customer orders

CustomerID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Customers by total order amount

Visitor Order Created

All customer orders

CustomerID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Customers by number of orders

Visitor Order Created

All customer orders

CustomerID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Top contacts by total order amount

Visitor Order Created

All contact orders

UserID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Top contacts by number of orders

Visitor Order Created

All contact orders

UserID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Contacts by total order amount

Visitor Order Created

All contact orders

UserID

Value = Sum([OrderTotal])

Count = Count([Order])

Customers

Contacts by number of orders

Visitor Order Created

All contact orders

UserID

Value = Sum([OrderTotal])

Count = Count([Order])

Cart lines

Products most frequently removed from the cart

Lines Removed From Cart

All cart removals

ProductID

Count=Number of times it was removed.

Shopping Cart Activity

Products most frequently added to the cart

Lines Added To Cart

All cart additions

ProductID

Count=Number of times it was added.

Shopping Cart Activity

Products most frequently updated on the cart

Lines Updated On Cart

All cart updates

ProductID

Count=Number of times it was updated.

Shopping Cart Activity

Product-quantity most frequently updated on the cart

Lines Updated On Cart

All cart updates

ProductID

Count=Number of times it was updated.

Filtering and sorting

Facets most frequently applied

Facet Applied

All facets applied

Facet name

Count=Number of times the fact was applied.

Filtering and sorting

Sort options most frequently applied

Product Sorting

All sort options

Sort key_Sort direction

Count=Number of time the sort options were applied.

Regional settings

Regional settings most frequently applied

Culture Chosen

All cultures selected

Culture

Count=Number of times the culture was selected.

Internal search

Top internal keywords that gave the fewest results

Search

All search terms

Search term

Count=Total number of hits for the search term.

Internal search

Top internal keywords that gave the most results

Search

All search terms

Search term

Count=Total number of hits for the search term.

Internal search

Top internal keywords that gave the highest revenue

Search event

Visitor Order Created event

All search term purchases

Search term

Count=1

Payment and shipping

Most popular shipping methods

Visitor Order Created

All Shipping Methods

ShippingMethodID

Count=1

Payment and shipping

Most popular payment methods

Visitor Order Created

All Payment Methods

PaymentMethodID

Count=1

Payment and shipping

Payment by gift card

Gift Card Purchase

All gift card purchases

GiftCardPurchase (constant string)

Value=Total amount.

Count=Number of gift card purchases.

Payment and shipping

Payment by loyalty card

Loyalty Card Purchase

All loyalty card purchases

LoyaltyCardPurchase (constant string)

Value=Total amount.

Count=Number of loyalty card purchases.

Wish list activity

Products most frequently removed from the wish list

Lines Removed From WishList

All wishlist removals

ItemId_ProductId

Count=Number of times it was removed.

Wish list activity

Products most frequently added to the wish list

Lines Added to WishList

All wishlist additions

ItemId_ProductId

Count=Number of times it was added.

Wish list activity

Products most frequently updated in the wish list

Lines Updated On WishList

All wishlist updates

ItemId_ProductId

Count=Number of times it was updated.

Loyalty programs

Loyalty program enrollment

Loyalty Program Joined

All loyalty programs joined

ExternalId

Count = Count([loyalty Program Joined)]

Should always be 1.

Loyalty programs

Most popular loyalty programs

Loyalty Program Joined

All loyalty programs joined

ExternalId

Count = Count([loyalty Program Joined)]

Should always be 1.

The Commerce Experience Analytics dimensions save monetary values as part of the data. These values are saved in the original currency of the orders, which means that if your site supports multiple currencies, the values might be difficult to analyze. However, the Connect Experience Analytics dimensions call a special currency converter to help solve this problem. The converter allows the dimensions to resolve the monetary values in the specific reporting currency that you require.

The default implementation of the currency converter simply returns the original value and therefore it is up to you to supply an implementation that will convert the monetary values accordingly.

Note

In a distributed environment, the code and configuration is on the processing server, and the converter is called just before the dimension data is written to the database.

Use this information to implement the conversion:

The ICurrencyConverter interface and DefaultCurrencyConverter class.

Method parameter

Description

transactionDate

The date that the transaction occurred. Use this to determine when the transaction occurred so that you can convert the amount correctly. In Sitecore, you can regenerate the dimension so that this date may represent a past transaction.

amount

The amount to be converted.

amountCurrency

The currency of the current transaction.

requiredCurrency

The currency that you want to convert to.

To create a new currency converter, create a class that implements the ICurrencyConverter interface, implement the Convert method, and then change the configuration in the Sitecore.Commerce.ExperienceAnalytics.config file:

    <settings>
      <setting name="Commerce.ExperienceAnalytics.ReportingCurrencyCode" value="USD"/>
    </settings>

This defines your reporting currency. The configuration in the following sample identifies the implementation of the currency converter that will be called prior to the dimension data being written to the database:

    <commerce-experienceAnalytics>
      <currencyConverter
       type="Sitecore.Commerce.ExperienceAnalytics.Currency.DefaultCurrencyConverter, 
       Sitecore.Commerce.ExperienceAnalytics" />
    </commerce-experienceAnalytics>