Sitecore Experience Management

Using Device Detection

Abstract

Personalize visitor experience for different devices.

The Sitecore Device Detection Service has functionality that is particularly good for personalizing user experience. For example, if you are a web developer creating responsive sites, or a marketer interested in campaigns that can personalize visitor experience for different devices. The following sections are eight examples of what can you do with Sitecore Device Detection.

This topic describes how to:

Sitecore ensures that setting up a device layout is very customizable. You can use more than 500 device parameters to identify devices that visit your site and adapt the page layout accordingly. To simplify the way you use these parameters Sitecore Experience Platform out of the box has 12 of the most commonly used rules, plus one generic rule for easy access to any of the parameters. See the list of rules and parameters. To simplify the way you use these parameters the Sitecore Experience Platform has, by default, 12 of the most commonly used rules, plus one generic rule for easy access to any of the parameters. See the list of rules and parameters for Device Detection.

You can use device rules to set up personalization on site pages. For example you could have a campaign that only targets iPhone users, or another that is more suited for a tablet browsing experience.

You can trigger goals or page events if a visitor uses a certain device when browsing your website pages. For example, you can trigger a specific goal when a visitor visits the site using any Android device. To define a goal or a page event, you just apply the same device rules that you use to define a page layout or create personalization.

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You can apply device conditions to your engagement plans. For example, you could choose to send different emails to contacts who visited your site depending on whether they visited with an Apple device or a Google device.

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If you frequently need to use the same complex rule on your site, you can create a predefined condition to simplify usage. For example, in the Marketing control panel, you can go to Personalization, Predefined conditions and set up your own minimal requirements for HTML 5 support in the device browser. After setting up a condition you can use it as a single rule "where predefined condition is true" without needing to remember all of the components.

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With the Experience Analytics tool you can see device reports and evaluate the traffic generated from different devices. Moreover you can see which device users generate more value for your business.

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If you frequently use one or several of the device parameters that are not present in the default set of rules, it makes sense to add a new custom rule to the list. You can extend the list of rules available in the rule set editor by creating custom rules for Sitecore Device detection.

If the default functionality is not enough for you, we are happy to offer access to the Device Detection API. With this API you can extend the Sitecore Experience Platform with your own custom solutions whether it is a sophisticated page layout or an advanced report.