Sitecore Experience Manager

Getting started with Sitecore IP Geolocation Service

Abstract

Introducing a dynamic tool for personalizing user experience and an invaluable research and campaign tool for marketers.

If you are a marketer or a developer, and are interested in using the Sitecore IP Geolocation service with your Sitecore installation, then this article is intended for you.

With the Sitecore IP Geolocation services, visitors to your website benefit from a more enhanced, personalized experience with the many tools and activities that marketers can also benefit from.

With IP Geolocation you can set up personalization for different geographical regions and view reports pertinent to those locations. For visitors to your website, you can identify their:

  • Time zone

  • Longitude and latitude

  • Country

  • Region

  • Metro code

  • City

  • Post code

  • Business name

  • DNS address

  • IP address

  • ISP name

IP Geolocation is particularly useful for targeted marketing. You can set up personalization on pages by using the Rule Set Editor for IP Geolocation.

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Another example of targeted marketing is that you can trigger goals and page events if a visitor from a certain location visits your website pages. You just apply the same rules that you use when creating a goal. Note that the goal in the screenshot below would only be triggered if the visitor came from Europe.

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A great tool for location-based campaigns, you can apply geolocation conditions to your engagement plans. For example, you could choose to send an email only to your contacts in or from London.

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You can also segment your lists by establishing rule sets, for example by location, gender, engagement value points, and so on.

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By using the Experience Analytics tool, you can also generate reports from tracked visitor locations, giving you a better overview of the behavior of visitors at different locations.

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Using the Sitecore IP Geolocation Service, you can gather geolocation details of the visitor such as the country, state, city, and the registered company name to build an Experience Profile for them.