Setting up Sitecore IP Geolocation


Install the Sitecore IP Geolocation service.

The Sitecore IP Geolocation service provides information about the location and owner of an IP address beyond that provided by a reverse DNS lookup. IP Geolocation information includes the country, state, city, and the registered company name of every visitor.

You can use IP Geolocation lookups to create conditional renderings or personalization rules that show different content based on the visitor's location.

The Sitecore IP Geolocation module is fully compatible with Sitecore Experience Manager (CMS-only mode).

To activate the Sitecore IP Geolocation Service on Sitecore XP, you must subscribe to the Sitecore IP Geolocation service in the Sitecore App Center. The Sitecore IP Geolocation service is free of charge and with unlimited lookups per month.

In the \App_Config\Sitecore\Marketing.Tracking\Sitecore.Analytics.Tracking.config file, the Analytics.PerformLookup property must be set to true on every CD instance.

  1. Go to the Sitecore Launchpad, App Center.

  2. Click Sitecore IP Geolocation Service.

  3. On the Sitecore IP Geolocation Service page, you can view your commitment period and number of lookups per month. Click Continue.

  4. Select I accept the terms and conditions and confirm your subscription.


Now your subscription is complete.



After you have activated your subscription, it may take some time for the system to update the license information. When the system has updated, the Sitecore IP Geolocation service will automatically conduct geolocation lookups.

It is common to have a firewall set up between your content management and content delivery servers. To ensure that the Sitecore IP Geolocation service works correctly in all scenarios, you must configure your firewall settings to allow requests to the service.

Add a firewall rule to allow HTTPS protocol for:



When requests that come from a reverse proxy server to your Sitecore instance should be tracked as the valid IP addresses of a client, and not as the IP addresses of a proxy, use the following setting.

  • In Sitecore.Analytics.Tracking.config change the Analytics.ForwardedRequestHttpHeader setting to the value: X-Forwarded-For