Sitecore Experience Platform

Assign a profile card to an external website in FXM


Assign profile cards to webpages on the external site.

You can use FXM to assign profile cards to webpages on an external site. Profile cards help you apply profile values consistently across the external website. You can also use profile cards to implement personalization rules and create conditional renderings of content on the external site.


You can only assign profile cards to page filters, so make sure you have created the relevant page filters and profile cards in the Marketing Control Panel before you assign them.

To apply a profile card to an external website:

  1. On the Sitecore Launchpad, open FXM.

  2. On the FXM Dashboard, navigate to, and select the relevant website, and then click Open in Experience Editor.

  3. On the Home tab, in the FXM Marketing Functions group, click Manage FXM Functions.

  4. In the Manage FXM Functions dialog box, in the content tree, click the page filter that you want to assign the profile to, for example, When a visitor goes to Tokyo.

  5. On the Profiles tab, under Available profiles, click a relevant profile and then click Add to apply the profile. You can assign multiple profiles to the component.

  6. Click Save339709D358A5471C824FFA93D3483C7F.png, and when you are ready to publish your changes, on the Home tab, in the FXM Advanced group, click Publish to publish your changes.