Marketing taxonomies

Marketing taxonomies are used to classify marketing definitions. For example, a goal may have one or more goal facets, and an outcome may belong to an outcome group. The following is true of all taxonomies:

  • Taxonomies are represented by items in Sitecore.

  • Taxonomies are defined by marketers.

  • Taxonomies are deployed to the reference data store. If a taxonomy has not been deployed, it cannot be used in an xDB context such as processing.

  • Every definition type has its own taxonomy manager in the Marketing Operations API.

Refer to the Marketing Operations user documentation for more information about how to work with taxonomies as a business user.