Experience Platform (Sitecore 9.1)

Collect and search experience data with xConnect and the Experience Database (xDB).

Getting started with xConnect

An overview of xConnect and the xDB, and how to get started with the xConnect Client API.

xConnect

xConnect is the service layer between the xDB and all client applications. Use xConnect to get, create, search, and update contacts and interactions.

Web tracking

The web tracker tracks a contact's activity on a website and submits it to xConnect.

Marketing Automation Engine

The Marketing Automation Engine processes engagement plan enrollments and moves contacts through plans.

Marketing Operations

Use the Marketing Operations API to manage definitions and taxonomies.

Segmentation and conditions

Segment contacts by behavior or facet and create your own conditions to extend personalization.

Processing

Aggregate and process contact data in the reporting database.

Cortex Processing Engine

Distributed processing at scale.

Reference Data Service

Store and retrieve reference data from systems external to the xDB.

Reporting

Access aggregated reporting data.

Federated Experience Manager

Add Sitecore content on external non-Sitecore websites. Track visitor interactions and generate analytics.

Universal Tracking

Mobile analytics on data collected from mobile apps, IoT, AR, VR and other emerging channels.