Contact Behavior Profile

The Contact Behavior Profile stores about a contact’s most recently matched profiles and patterns. The facet is represented by the Sitecore.XConnect.Collection.Model.ContactBehaviorProfile class.

Calculation logic

The following table describes the calculation logic applied to each property when a new interaction is saved to xConnect:

Property

Type

Description

SourceInteractionStartDateTime

DateTime

The StartDateTime of the interaction that the profile scores came from.

Scores

Dictionary<Guid,Sitecore.XConnect.Collection.Model.ProfileScore>

The contact’s most recently matched profiles. The key is the Guid of the profile definition item. copied from the Scores property of the incoming interaction’s Sitecore.XConnect.Collection.Model.ProfileScores facet.

The Scores property in the Contact Behavior Profile is replaced each time an interaction with a ProfileScores facet is submitted. The dictionaries are not merged. This ensures that the behavior profile does not go stale. For example, if a contact matches the ‘Christmas Shopping’ or ‘Getting Married’ profiles, these profiles are only stored until the contact starts to exhibit different behavior.

Each ProfileScores entry has the following properties:

Property

Description

MatchedPatternId

The definition ID of the pattern in the Marketing Control Panel. Set by external component, such as tracking.

ProfileDefinitionId

The definition ID of the profile in the Marketing Control Panel.

Score

The total score of all values for this profile.

ScoreCount

The number of times the profile was scored during a session.

Values

The scored values for the profile keys. The key represents the profile key ID, and the value represents the score.

Extending the Contact Behavior Profile

You cannot extend the Contact Behavior Profile. You must create your own calculated facet.