Conversion funnel
The Conversion funnel report displays the metrics of a purchase funnel related to a product from mobile devices or desktop. The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.
The following is a screenshot of a conversion funnel of keyword search on a desktop.
To export data, click 
and then click Export Data.
Data filters
You can narrow down the data you see in reports using the filters at the top of the report dashboard or section. Changing these values regenerates the reports.
Use the following filters to generate data for this report:
Date range - includes Yesterday, Last 7 days, Last 14 days, Last 30 days, Last 90 days, and Customized range.
Devices - includes Desktop, Tablet, Mobile, and Bot.
App type - includes Web, Native, and Webview.
Country - includes a list of countries.
Visitor type - includes new and returning visitors.
Channel - includes different methods by which a visitor has accessed your website or mobile app.
Locale - includes a list of locales.
Depending on your domain setup, you might see some or all of these filters.
Metrics and KPIs
This report uses the following metrics and properties:
Views - the total number of views from visitor sessions or visits.
Add to cart (A2Cs) - the total number of items added to the shopping cart.
Purchases - the total number of purchased units from visitor sessions or visits.