---
title: "Additional metrics"
slug: "additional-metrics"
abstract: "Additional metrics as recorded for widget variations during the split test in the Analytics section of Sitecore Discover Customer Engagement Console (CEC)."
---
# Additional metrics

The *Additional metrics* report is a tabular report on various metrics as recorded for widget variations in a split test. Confidence level tests have not been conducted on these metrics.

![Screenshot listing various metrics for widget variations from a split test.](https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/discover_anal_dqual_st_amr.png)

To export data, click ![Additional options](<https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/Additional%20options.png>) and then click **Export Data**.

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<summary><h2>Metrics and KPIs</h2></summary>

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

- **Direct** - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
- **Click-assisted** - refers to a visitor purchasing one or more products different from those they clicked.
- **View-assisted** - refers to a visitor viewing one or more products.
- **Unassisted** - refers to a visitor not viewing and not clicking a product but converting.

The following describes the metrics and KPIs in this report:

**Requests** - the total number of requests for search results and recommendations from visitor sessions or visits.

**Request revenue** - the total revenue from visits where visitors made requests for search results and recommendations.

**Request CVT** - the number of visits where a visitor made requests for search results and recommendations, and the visitor converted.

**Request CVR** - the ratio of request converted visits and request visits.

**Request RPV** - the ratio of request revenue and request visits.

**Request AOV** - the ratio of request visits and the total number of visits.

**Request revenue** - the total revenue from visits where a visitor made requests for search results and recommendations.

**Clicks** - the total number of clicks from visitor sessions or visits.

**Views** - the total number of views from visitor sessions or visits.

**Visits** - the total number of visits.

**Click average order value (AOV)** - the ratio of click-assisted product purchases and overall AOV from sessions where the visitor clicked a widget.

**Click revenue per visitor (RPV)** - the ratio of click-assisted revenue and the total number of visits.

**Click-assisted orders** - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

**Direct orders** - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**Click converted visits (CVT)** - the number of click-assisted converted visits.

**Direct converted visits (CVT)** - the number of visits that ended in a conversion action from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**Direct order revenue** - the revenue from sessions where a visitor clicked one or more products and purchased one or more products they clicked. The entire order (basket) revenue is included in this metric. This metric is sometimes called **Direct revenue**.

**Direct purchase revenue (DPR)** - the total revenue from units purchased from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**Direct average order value (AOV)** - the ratio of direct product purchases and overall AOV from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**Direct add to cart (A2C)** - the number of times items are added to the cart from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**Direct add to cart (A2C) purchase revenue** - the total revenue from units purchased from items added to the cart. This is for sessions where a visitor clicked one or more products and purchased one or more products they clicked.

**View revenue** - the revenue from sessions or visits where a visitor viewed one or more products.

**Click revenue** - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

</details>