--- title: "Audience metrics" slug: "audience-metrics" abstract: "Describes the Audience metrics report of split tested widget variations in the Analytics section of Sitecore Discover Customer Engagement Console (CEC)." --- # Audience metrics The *Audience metrics* report lists views, revenue, click-through rate, and conversion metrics for the top audience regions. Values for both traffic groups or widget variations are listed for a location or an audience. ![Screenshot of audience metrics for split tested widget variations.](https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/discover_anal_dqual_st_adv.png) To export data, click ![Additional options]() and then click **Export Data**.

Metrics and KPIs

 In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed. For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked. Visitor interaction types include: - **Direct** - refers to a visitor clicking one or more products and purchasing one or more products that they clicked. - **Click-assisted** - refers to a visitor purchasing one or more products different from those they clicked. - **View-assisted** - refers to a visitor viewing one or more products. - **Unassisted** - refers to a visitor not viewing and not clicking a product but converting. The following describes the metrics and KPIs in this report: **View revenue** - the revenue from sessions or visits where a visitor viewed one or more products. **Visits** - the total number of visits. **Click through rate (CTR)** - the number of unique widget clicks divided by the number of unique widget views. **Click-assisted conversion rate (CVR)** - the ratio of click-assisted converted visits and the total number of visits.