---
title: "Split test winner"
slug: "split-test-winner"
abstract: "Split test winner section of a split test report in the Analytics section of Sitecore Discover Customer Engagement Console (CEC)."
---
# Split test winner

The *Split test winner* report is the conclusion reached after an AI-driven analysis of the split test results.

![Screenshot of a split test winner conclusion.](https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/discover_anal_dqual_st_winner.png)