---
title: "Split tested widget purchase funnel"
slug: "split-tested-widget-purchase-funnel"
abstract: "Describes the Widget purchase funnel report for a split tested widget variation in the Analytics section of Sitecore Discover Customer Engagement Console (CEC)."
---
# Split tested widget purchase funnel

A *Widget purchase funnel* report displays the metrics of the purchase funnel related to a split tested widget variation The funnel metrics, in successive order and distinct colored segments, are view, clicks, click orders, and direct orders. Drop-off percentage and values measured through the funnel are also displayed.

The following is a screenshot of a widget purchase funnel.

![Screenshot of a widget purchase funnel.](https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/discover_anal_site_wid_ps_wpf.png)

To export data, click ![Additional options](<https://doc.sitecore.com/api/markdown-image/discover/en/users/discover-user-guide/images/Additional%20options.png>) and then click **Export Data**.

<details>
<summary><h2>Metrics and KPIs</h2></summary>

In the reports, attributed metrics and KPIs represent records that reflect the type of visitor interaction to which they are attributed.

For example, a click-assisted metric records sessions or visits where the visitor purchased one or more products different from those that they clicked.

Visitor interaction types include:

- **Direct** - refers to a visitor clicking one or more products and purchasing one or more products that they clicked.
- **Click-assisted** - refers to a visitor purchasing one or more products different from those they clicked.
- **View-assisted** - refers to a visitor viewing one or more products.
- **Unassisted** - refers to a visitor not viewing and not clicking a product but converting.

The following describes the metrics and KPIs in this report:

**Views** - the total number of views from visitor sessions or visits.

**Clicks** - the total number of clicks from visitor sessions or visits.

**Click-assisted orders** - the number of orders from sessions or visits when a visitor purchased one or more products different from those clicked.

**Click revenue** - the revenue from sessions or visits when a visitor purchased one or more products different from those clicked.

**Direct orders** - the number of orders from sessions where a visitor clicked one or more products and purchased one or more products they clicked.

</details>