Bundle products for enhanced commerce experiences

Product bundling provides strategic sales opportunities beyond simple product grouping. This feature enables:

Business capabilities

1. Product promotion:

   • Cross-product marketing
   • New product discovery
   • Complementary product sales

2. Pricing strategies:

   • Bundle discounts
   • Volume pricing
   • Inventory management

3. Customer experience:

   • Guided purchasing
   • Product compatibility
   • Customization options

Implementation examples

Multi-buyer pricing bundles

Bundle pricing strategies can incorporate:

• Group-specific discounts
• Volume incentives
• Targeted promotions

Example: Appliance retailer humidifier bundle

1. Consumer pricing (B2C):

   • Individual: $160 ($140 humidifier + $20 filter)
   • Bundle: $125 ($120 humidifier + $5 filter)

2. Business pricing (B2B):

   • Business 1 bundle: $98 vs. $116 individual
   • Business 2 bundle: $104 vs. $133 individual

Implementation note: Bundle pricing applies to individual items to accommodate:

• Different tax codes
• Item-specific calculations
• Flexible pricing structures

For configuration details, see Price Schedules.

Guided ordering implementation

Bundles can structure purchasing workflows:

Example: Remote workstation equipment bundles

Department-specific configurations:

1. Standard bundle:

   • Required: Laptop, keyboard
   • Optional: Monitors (0-2), mice (0-2), headsets (0-2)

2. Marketing bundle:

   • Includes standard items
   • Additional: Microphone option

3. Sales bundle:

   • Required: Mobile phone
   • Optional: Home printer
   • Includes standard items

Configuration options:

• Required/optional items via Product-Bundle assignment
• Quantity limits through Price Schedule settings
• Department-specific customization

Subscription bundle implementation

Bundle integration with subscription services:

Example: Meal kit service

1. Bundle options:

   • 2 meals/week
   • 3 meals/week
   • 4 meals/week

2. Subscription features:

   • Volume-based pricing
   • Automated ordering
   • Flexible meal selection

Implementation using Bundle Subscription endpoints enables:

• Recurring orders
• Bundle pricing
• Customer customization

Implementation strategies

Effective bundle usage:

1. Product dependencies:

   • Ensure compatibility
   • Simplify selection
   • Improve customer experience

2. Marketing objectives:

   • Gift bundling
   • Promotional pricing
   • Inventory management

3. Customer benefits:

   • Simplified purchasing
   • Cost savings
   • Product discovery

Related reading

• Introducing product bundles