Audience templates
Overview of audience templates, which enable your organization to use a guest's real-time session behavior to determine whether to run the experiment or experience (Sitecore Personalize).
Real-time audiences enable your organization to use a guest's real-time session behavior to determine whether to run the experiment or experience. If you are familiar with JavaScript, you can create an audience template, which is essentially a saved real-time audience. All a business user has to do is select the audience they want to target when building an experiment or experience.
You can configure a form to display for marketers to further define the attributes of the real-time audience without ever having to write, edit, or view code.
Technical team members create audience templates with JavaScript using Immediately Invoked Function Expression (IIFE). With audience templates, you can:
Identify audiences in real-time and across-time to determine the experiment or experience to run
Use in combination with segments or stand-alone
Eliminate the need to wait for a segment build to run and update membership
Use real-time behaviors as well as transactional history
Incorporate your organization's custom attributes
Enable marketers to further define the audience by displaying a form to complete