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Ideas for audience templates


Overview of how to use audience templates (Sitecore Personalize).

You use JavaScript to create an audience template. An audience template enables you to define real-time audience behaviors that must be met for the experiment or experience to run. The overall benefit of creating an audience template is that technical users can write the JavaScript, and all the marketer has to do is select the template to apply and optionally complete a form to further define the real-time audience.

The following are some variables you can incorporate into an audience template:

  • Real-time search behavior

  • Current location

  • Current device

  • Exit intent

  • Contents (order items) added to cart

  • Segment membership