---
title: "Introduction to experiences"
slug: "introduction-to-experiences"
abstract: "Provides an overview to experiences."
---
# Introduction to experiences

Experiences enable you to create personalized content, offers, and operational messages based on real-time behavior, propensity scores, product recommenders, and more.

We recommend you create an experience if your organization is confident that the customer experience will result in the best outcome. For example, if your organization ran an experiment and wants to put the winning variant in production. If you want to statistically test your variant against a control or other variants, we recommend you [create an experiment](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize.html "Introduction to experiments in Sitecore Personalize").

The following shows a web experience with a feedback modal:

![Viewing a feedback modal](https://doc.sitecore.com/api/markdown-image/personalize/en/users/sitecore-personalize/images/feedback_modal.png)

Sitecore Personalize provides the following types of experiences:

- [Web experience](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiences/introduction-to-web-experiences-in-sitecore-personalize.html "Introduction to web experiences in Sitecore Personalize") - enables marketers to create content, offers, and operational messages using web templates that display a form for the marketer to complete. Developers can also create web experiences with dynamic data using HTML, CSS, and JavaScript. Web experiences can run on the web or be deployed into a web-based application.
- [Interactive experience](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiences/introduction-to-interactive-experiences.html "Introduction to interactive experiences") - enables developers to create content, offers, and operational messages from back-end systems for maximum server-side personalization. Interactive experiences can run on the web or be deployed into a web-based application.
- [Triggered experience](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiences/introduction-to-triggered-experiences-in-sitecore-personalize.html "Introduction to triggered experiences in Sitecore Personalize") - enables marketers who are familiar with FreeMarker to create content, offers, and operational messages to send to an Email Service Provider (ESP) or SMS/Push service provider for distribution.