---
title: "Introduction to Sitecore Personalize"
slug: "introduction-to-sitecore-personalize"
abstract: "Sitecore Personalize delivers real-time, tailored experiences across web, mobile, email, and SMS to keep every customer interaction relevant and effective."
---
# Introduction to Sitecore Personalize

Sitecore Personalize enables organizations to create seamless, consistent experiences across websites, mobile apps, email, and SMS. By using real-time customer data, it ensures the right content, offers, and messages reach people at the right moment, leading to more engaging interactions and better results for your business.

## Main capabilities

- **Personalized experiences** - deliver tailored content and offers using real-time behavior, predictive insights, and customer profiles. React instantly to signals with dynamic content to keep every interaction timely and relevant. Supports [web](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize/introduction-to-web-experiments-in-sitecore-personalize.html "Introduction to web experiments in Sitecore Personalize"), [interactive](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize/introduction-to-interactive-experiments-in-sitecore-personalize.html "Introduction to interactive experiments in Sitecore Personalize") (server-side), or [triggered](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize/introduction-to-triggered-experiments-in-sitecore-personalize.html "Introduction to triggered experiments in Sitecore Personalize") (for email/SMS) experiences.
- **Smart decisions** - automate [decisioning](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-decisioning-in-sitecore-personalize.html "Introduction to decisioning in Sitecore Personalize") with an easy-to-use drag-and-drop decision canvas. Combine business rules, analytical models, external systems, and machine learning to scale decision-making in real time.
- **Testing and optimization** -  [run A/B/n tests](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize.html "Introduction to experiments in Sitecore Personalize") and identify what works best, based on actual customer behavior.
- **Performance analytics** - track how customers interact with your experiences and measure campaign results. Use these [insights](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/introduction-to-experiments-in-sitecore-personalize/view-performance-analytics-in-sitecore-personalize.html "View performance analytics in Sitecore Personalize") to refine and improve personalization strategies.
- **AI-driven assistance** - turn natural language prompts into JavaScript with the built-in [Code Assistant](https://doc.sitecore.com/personalize/en/users/sitecore-personalize/ai-in-personalize/code-assistant.html "Code Assistant"). Quickly create custom conditions, programmables, and session traits for personalization scenarios.

![Image showing Sitecore Personalize features: real-time insights, easy integration, experimentation, personalization, and decisioning across devices.](https://doc.sitecore.com/api/markdown-image/personalize/en/users/sitecore-personalize/images/Personalize_Intro_Image_Edited.png)

> [!note]
> For information on Sitecore Personalize APIs and for integration guides, see the [developer documentation](https://doc.sitecore.com/personalize/en/developers/api/index-en.html).